A couple links from Lisa Prassak @LisaPrassack bring up some interesting thoughts about data and technology on the farm and greater rural areas. The first story talks about farm data software infrastructure but leaves out a discussion on network infrastructure on and in and out of the operation. Internet connectivity in rural areas and on farm operations in many areas leaves much to be desired. Putting together a rural internet system with broadband speeds (5-30Mbit+) is one area where infrastructure growth can occur.
The next story gives a vision of a over-connected farm with not every technology retuning a positive return on investment. Commodity prices are low right now, so in many operations the budgets are tight, even when they eventually rebound, farm operations are like every other business and new technologies need to pay for themselves in a time appropriate to budgets.
The lower quote in the article “The last thing farmers want to see is another sensor salesman.” holds true, in the UAV market, saturation will mean many startups will have intense competition with each other as their solution is weighed with other company solutions. A key point in the article is that each bit of data needs meaningful context in the operation or it will not have any value to the heads of the agriculture operations.
Of course as mentioned on this blog before and not in the previous articles, Data Usage Agreements need to be in place so the proper use of data and operational privacy can be agreed upon and carried out.