A recent CaseIH study showed that there is a fair amount of confusion with farmers about data agreements relating to data collected by their equipment to run their operation and third party sources interaction with it. 21% of respondents think that their supplier owns the data, and just under half do not have a data agreement on data usage policies.
There is also confusion between ‘machine data’ and ‘agronomic data’, that the terms are not written correctly to differentiate between the equipment and the crop data. There is also concern about not being notified when their data was shared with other groups for other uses.
So in the future, farmers need to be educated more on the business side of data sharing as technology is only growing more and more. And here, UAV operators should take these issues into consideration as the skies appear they will be getting crowded in coming years over the fields.